We need to focus
Meaning we focus on the intelligent content creation process. Though we touch on content management, conversion and publishing all the time.
We need to be flexible and adapt to constantly changing situations, as the only constant is change.
Creative destruction is the norm. We have a team working on ‘destruction’ round the clock.
Pull, not push
We’re techies and often lose ourselves in pushing new technologies. But at the end of the day, we know we need to listen to the end user, the author.
Passion is what gets us out of bed in the morning and through challenging times. We’re all passionate about intelligent content (authoring).
And have fun
A talent is only worth pursuing if it can also be enjoyed. So that’s what we do, every day of the week, round the clock.